On the website of wpdone SimplePerfect is described as a Free Premium Theme and the reason for that is that the theme comes standard with quite a few features that normally are only included in Premium Themes.

While putting together another theme, he was thinking that it would save a lot of time if there would be some sort of dummy text pack that he could just upload and test his theme design with. He says that especially for testing magazine theme designs that have lots of content that need to function correctly.